Afternun Pitch

Afternūn Pitch Deck

 

Company Overview

Afternūn is a BIPOC-owned swimwear and lifestyle brand based in Sarasota, FL. We offer culturally authentic, inclusive, and stylish swimwear, loungewear, and accessories, empowering women of color to embrace leisure and relaxation with confidence.

 

Problem

Legacy swimwear brands often overlook the unique cultural and sizing needs of BIPOC women, leading to a lack of inclusive, stylish options that resonate with their lifestyle and cultural authenticity.

 

Solution

Afternūn bridges this gap by providing high-quality, inclusive swimwear and lifestyle products that celebrate their lifestyle. Our offerings include sizes XS-3XL, utilize mindful fabrics, and feature trendy, culturally relevant designs.

 

Market Opportunity

  • Global Swimwear Market: $12+ billion USD
  • North America: Largest market, expected to grow by 29% over the next 3 years
  • Target Demographic: Gen A, Gen Z, Millennials
    • Average Income: $65,000
    • Median Age: 30-35 years
    • Key Traits: Health-conscious, sustainability-focused, desire for well-fitted and adaptable apparel

 

Product Offering

  • Initial Products:
    • Bathing suits
    • Trending cover-ups
    • Water-resistant headwear
  • Future Expansion:
    • Sunscreen and moisturizers
    • Athleisure wear
  • USP: Cultural authenticity, inclusive sizing, sustainable materials

 

Business Model

Direct-to-Consumer (D2C) LLC leveraging online sales, influencer partnerships, and pop-up events. Revenue streams include product sales and future lifestyle offerings.

 

Marketing Strategy

  • Channels: Influencers, social media, affiliate marketing, SEO, PR, paid ads
  • Tactics: Storytelling marketing, pop-up events, content creation through blogs and podcasts
  • Value Proposition: Empowering women of color to prioritize their look and body with stylish, authentic products

 

Traction & Milestones

  • Founded: June 2023
  • Current Status: Shopify website in development, initial product designs completed
  • Upcoming Milestones (First 6 Months):
    • Site launch
    • Marketing review and goal setting
    • First holiday season campaign
    • Team expansion (1-2 members)
    • Brand awareness campaigns and first pop-up event

 

Team

  • Aja S. — Creative Director
    • Extensive experience in creative arts and the beauty industry
    • Current Role: Creative Lead Curator in Atlanta, GA
  • Khrysti H. — Operations Lead
    • 10+ years in e-commerce and apparel
    • Current Role: Managing Partner at Little Giants
  • Planned Hires:
    • Content Manager
    • Project Manager

 

Financials

  • Year 1 Revenue Goal: $228,000
  • Financial Ask: $18,000
    • Use of Funds:
      • Website Development: $1,000
      • Trademark Securing: $400+
      • Marketing: $5,600
      • Content Creation: $3,500
      • Initial Inventory: $8,800
  • ROI: Increased brand awareness and profitability within the first year

 

Funding Ask

We are seeking $18,000 to launch Afternūn. This investment will be allocated towards website development, trademark securing, marketing efforts, content creation, and initial inventory. This funding will enable us to achieve profitability within the first year and establish a strong market presence.

 

Social Impact

Afternūn commits to donating 10% of annual net income to organizations supporting women in BIPOC communities, focusing on mental health stability. Beneficiaries include:

  • QTPOC Mental Health
  • The Loveland Foundation
  • Boris Lawrence Henson Foundation
  • Latinx Therapy

 

Contact Information

Khrysti H.
Managing Partner, Afternūn
khrysti@afternunswim.com
Afternunswim.com] | @afternunswim

 

Afternūn
Empowering Women of Color to Embrace Leisure and Relaxation with Confidence